Heleen Udén

Heleen Udén · UGC creator

Content madewith Heleen.

UGC for beauty, hair and lifestyle brands. Calm, natural content filmed at home in natural light.

See the work Email me

Vertical 9:16 · 6 to 30 s · Delivered within 7 days of receiving the product

Vertical 9:16 · 6 to 30 s · Delivered within 7 days of receiving the product

Skincare & beauty.

Skin, body and fragrance. Products in hand, close-ups and routines.

Product demo, voiceover and text on screenILIA Super Serum Skin TintVideo, 9:16, 18 s.Example work, not a paid collaboration.
Get ready with meChloé Atelier des Fleurs, Sous les PinsVideo, 9:16, 30 s.Example work, not a paid collaboration.
Product in useOak Essentials, Jenni KayneVideo, 9:16, 12 s.Example work, not a paid collaboration.
Two Oak Essentials by Jenni Kayne hand wash bottles by a basin, one lying on a brown towel
Styled stillOak Essentials, Jenni KaynePhoto.Example work, not a paid collaboration.

Hair & hairstyle.

Everyday routines, styling and the small rituals of a hair day. Close up, honest and easy to copy.

Haircare routineMy favourite haircare productsVideo, 9:16, 14 s.Example work, not a paid collaboration.
Product demo, shower routineRahua Aloe Vera shampoo and conditionerVideo, 9:16, 21 s. With sound.Example work, not a paid collaboration.
A hand holding a hair serum with a pump top
Product in handRŌZ hair serumPhoto.Example work, not a paid collaboration.
Routine, close-upAct+Acre, RŌZ, Bruns, DysonVideo, 9:16, 24 s.Example work, not a paid collaboration.
Two hair care bottles in a woven basket with a green striped towel
Styled stillRahua Aloe Vera shampoo and conditionerPhoto.Example work, not a paid collaboration.
A Bruns shampoo and a Bruns heat protection spray lying on white and dark marble
Styled stillBruns Schampo N°04 and Värmeskydd N°16Photo.Example work, not a paid collaboration.
Three RŌZ hair products on a wooden board: a repair mask, a treatment oil and a root lift spray
Styled stillRŌZ mask, oil and Root Lift SprayPhoto.Example work, not a paid collaboration.

Lifestyle & everyday.

Trends, unboxings and everyday moments, like getting ready in five or a post-workout drink. Quick, personal and made for the feed.

Trend: “I’m ready in five”Video, 9:16, 29 s.Example work, not a paid collaboration.
UnboxingKälla ElectrolytesVideo, 9:16, 16 s.Example work, not a paid collaboration.
Trend: “I’m ready in five”Video, 9:16, 30 s.Example work, not a paid collaboration.
Product in use, with musicKälla ElectrolytesVideo, 9:16, 9 s. With sound.Example work, not a paid collaboration.
Close-up of the Nordbo Pure Cleanse Morning bottle with its lid beside the Night bottleA breakfast tray from above with yoghurt and granola in a burgundy bowl, a cup of tea and two Nordbo Pure Cleanse bottles with capsulesClose-up of the Nordbo Pure Cleanse Night and Morning bottles with capsules beside a silver tea cup
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Photo carouselBreakfast tray, Nordbo Pure Cleanse3 photos.Example work, not a paid collaboration.

What I make

Content your audience will want to watch.

Vertical clips and stills, made for your product page, your social and your ads.

Short-form video

Vertical clips from 6 to 30 seconds for TikTok, Reels and Shorts. A strong hook, the product and one clear moment.

Photo

Styled and in-use stills for product pages, social and ads.

Product in use

Everyday moments with the product, hands only or with me in frame.

Unboxing & first look

Honest first impressions with clear detail shots.

Hi, I’m Heleen.

Hi brands! Here’s what you get:

  • Vertical, ready-to-post video and photo
  • Filmed at home in natural light
  • Delivered within 7 days of receiving your product
  • Usage rights agreed up front, one round of revisions included
heleen.uden@gmail.com @heleen.uden
Reply
Within 2 working days.
Format
Vertical 9:16, 6 to 30 s.
Based in
Sweden, working in English.
Products
Shipped to Sweden.

© 2026 Heleen Udén. Based in Sweden, working with brands worldwide.

Send me a brief.

Tell me about the product and what you have in mind. I reply within 2 working days.

Or write to heleen.uden@gmail.com