Heleen Udén

Heleen Udén · UGC creator

Content madewith Heleen.

UGC for beauty, hair and lifestyle brands. Calm, natural content filmed at home in natural light.

See the work Email me

Video and photo · 6 to 30 s · Delivered within 7 days of receiving the product

Video and photo · 6 to 30 s · Delivered within 7 days of receiving the product

Skincare & beauty.

Skin, body and fragrance. Products in hand, close-ups and routines.

Product demo, voiceover and text on screenILIA Super Serum Skin TintVideo, 9:16, 18 s.Example work, not a paid collaboration.
Get ready with meChloé Atelier des Fleurs, Sous les PinsVideo, 9:16, 30 s.Example work, not a paid collaboration.
Product in useOak Essentials, Jenni KayneVideo, 9:16, 12 s.Example work, not a paid collaboration.
Two Oak Essentials by Jenni Kayne hand wash bottles by a basin, one lying on a brown towel
Styled stillOak Essentials, Jenni KaynePhoto.Example work, not a paid collaboration.

Hair & hairstyle.

Everyday routines, styling and the small rituals of a hair day. Close up, honest and easy to copy.

Haircare routineMy favourite haircare productsVideo, 9:16, 14 s.Example work, not a paid collaboration.
Product demo, shower routineRahua Aloe Vera shampoo and conditionerVideo, 9:16, 21 s. With sound.Example work, not a paid collaboration.
A hand holding a hair serum with a pump top
Product in handRŌZ hair serumPhoto.Example work, not a paid collaboration.
Routine, close-upAct+Acre, RŌZ, Bruns, DysonVideo, 9:16, 24 s.Example work, not a paid collaboration.
Two hair care bottles in a woven basket with a green striped towel
Styled stillRahua Aloe Vera shampoo and conditionerPhoto.Example work, not a paid collaboration.
A Bruns shampoo and a Bruns heat protection spray lying on white and dark marble
Styled stillBruns Schampo N°04 and Värmeskydd N°16Photo.Example work, not a paid collaboration.
Three RŌZ hair products on a wooden board: a repair mask, a treatment oil and a root lift spray
Styled stillRŌZ mask, oil and Root Lift SprayPhoto.Example work, not a paid collaboration.

Lifestyle & everyday.

Trends, unboxings and everyday moments, like getting ready in five or a post-workout drink. Quick, personal and made for the feed.

Trend: “I’m ready in five”Video, 9:16, 29 s.Example work, not a paid collaboration.
UnboxingKälla ElectrolytesVideo, 9:16, 16 s.Example work, not a paid collaboration.
Trend: “I’m ready in five”Video, 9:16, 30 s.Example work, not a paid collaboration.
Product in use, with musicKälla ElectrolytesVideo, 9:16, 9 s. With sound.Example work, not a paid collaboration.
Close-up of the Nordbo Pure Cleanse Morning bottle with its lid beside the Night bottleA breakfast tray from above with yoghurt and granola in a burgundy bowl, a cup of tea and two Nordbo Pure Cleanse bottles with capsulesClose-up of the Nordbo Pure Cleanse Night and Morning bottles with capsules beside a silver tea cup
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Photo carouselBreakfast tray, Nordbo Pure Cleanse3 photos.Example work, not a paid collaboration.

What I make

Content your audience will want to watch.

Clips and stills, made for your product page, your social and your ads, in the format you need.

Short-form video

Clips from 6 to 30 seconds for TikTok, Reels, Shorts and your own channels, in the format you need. A strong hook, the product and one clear moment.

Photo

Styled and in-use stills for product pages, social and ads.

Product in use

Everyday moments with the product, hands only or with me in frame.

Unboxing & first look

Honest first impressions with clear detail shots.

Hi, I’m Heleen.

Hi brands! Here’s what you get:

  • Ready-to-post video and photo, in the format you need
  • Filmed at home in natural light
  • Delivered within 7 days of receiving your product
  • Usage rights agreed up front, one round of revisions included. Please note that paid usage is charged separately and should be agreed upon before, or can be added on top.
heleen.uden@gmail.com @heleen.uden
Reply
Within 2 working days.
Format
6 to 30 s, other formats on request.
Based in
Sweden, working in English.
Products
Shipped to Sweden.

© 2026 Heleen Udén. Based in Sweden, working with brands worldwide.

Send me a brief.

Tell me about the product and what you have in mind. I reply within 2 working days.

Or write to heleen.uden@gmail.com